Sell Your Home With Us
Selling a home is a big decision. Our Los Angeles listing team guides you from a 15-minute intro call to a strategic, fully marketed launch and a smooth closing, with pricing strategy, staging, pre-market prep and expert negotiation built in. We sell homes across the Greater Los Angeles area, including the San Fernando Valley, Valley Glen, Sherman Oaks, Studio City, Toluca Lake, Encino, Woodland Hills and Valley Village.
Book your 15-minute intro callWhat's my home worth?How We Sell Your Home, Step by Step
Every listing follows the same proven plan, adjusted for your home, your timeline and your goals.
- STEP 01
15-Minute Intro Exploration Call
A quick, no-pressure call to learn why you're selling, your timeline, where you're headed next and what matters most to you, whether that's top dollar, a fast sale or both.
- STEP 02
In-Home Strategy Visit
We walk your home with you and complete our seller intake together: what you love about the home, updates and known repairs, your numbers and your goals. This is where we spot the improvements that will move your price.
- STEP 03
Your Custom Market Plan
We bring it all together in a pricing and strategy meeting: a full market analysis of active, pending and sold homes, a recommended list price, a prep and staging plan, a marketing plan and a launch timeline.
- STEP 04
Pre-Market Prep & Staging Optional Equity Boost available
This step is optional. Based on your home and goals, we recommend the improvements worth making, and you decide what to do. We coordinate repairs, paint, landscaping, cleaning, professional staging or virtual staging. With Equity Boost, you can complete improvements with no out-of-pocket cost until closing.
- STEP 05
Launch & Market Your Home
Professional photography, video, drone and 3D tours, a dedicated property website, Zillow Showcase, MLS syndication to hundreds of sites, social media and reels, email campaigns, print, direct mail and open houses. You review the MLS listing before it goes live. Every week, we send you a ListTrac analytics report showing how many buyers viewed, saved and shared your listing across Zillow, Realtor.com and other sites, so you always know how your home is performing.
- STEP 06
Offers & Expert Negotiation
We pre-qualify every buyer before presenting an offer, compare the true net of each one, manage multiple-offer and back-up strategies, and negotiate price and terms to keep your leverage.
- STEP 07
Escrow to Closing
Our transaction coordinator manages disclosures, deadlines and contingencies with escrow, title, the lender, inspector and appraiser. If inspection repairs are needed to keep escrow on track, Equity Boost can fund them until closing. We review your final numbers with you before you sign.
Prepare Your Home to Sell for More
Buyers pay more for homes that feel move-in ready. Before we launch, we build a prep plan from our in-home walkthrough and manage the work for you.
Professional staging
Our designers arrange furniture and decor so buyers can picture themselves living there. Ask about our in-house staging program.
Virtual staging
A cost-effective way to furnish empty rooms in photos, so vacant homes feel warm and lived-in online.
Repairs & updates
Paint, flooring, landscaping, handyman work, deep cleaning and decluttering, coordinated with our trusted vendors.
No money upfront
Use Equity Boost to pay for prep work and moving costs, then repay from your sale proceeds at closing.
Get Market-Ready With No Out-of-Pocket Costs
Equity Boost lets you borrow against your home's equity for improvements, sale-related expenses and moving costs. Work with our service providers, get them paid fast, and pay nothing until your home sells.
Before you list
- Paint, flooring, landscaping and repairs
- Staging and cleaning
- Moving and storage costs
During escrow
- Fund repairs a buyer's inspection or lender requires
- Keep escrow on schedule without writing a check
- Repay automatically from your proceeds at closing
Financing is provided by HouseAmp and subject to approval and program terms. Abode Realty Group does not lend money.
How We Market Your Home
We market your home's lifestyle, not just its square footage, and put it in front of local buyers, top agents and buyers around the world.
Photography
Professional daytime and twilight photos. Listings with professional photos get 118% more online views.
Video & reels
Cinematic property videos and Instagram reels shared with our following.
Drone & 3D tours
Aerial footage and Matterport 3D tours so buyers can explore your home anywhere.
Property website
A dedicated website and URL for your home, built for sharing and lead capture.
Zillow Showcase
Interactive floor plans and premium placement. Showcase listings get 81% more page views on Zillow.
Global syndication
MLS plus 700 website syndications, including Zillow, Realtor.com, Homes.com and LuxuryRealEstate.com.
Email & agents
Targeted campaigns to local buyers and agents, plus direct outreach to agents with buyers for homes like yours.
Print & direct mail
Brochures, flyers and Just Listed postcards to your neighborhood, plus open house signage.
Watch How We Market a Listing
Every listing gets a custom video and reel campaign across Instagram, Facebook and YouTube, so your home reaches buyers where they spend their time.
Follow us on Instagram at @abodegroupla.
Talk to us about your homePrice It Right From Day One
Pricing correctly attracts the most buyers and agents. A home gets the most interest in its first two weeks on the market. Pricing too high often means fewer showings, a longer time on the market and price cuts that end below market value.
- Full analysis of active, pending and sold homes
- Supply vs. demand in your neighborhood and nearby ones
- Timing and seasonal considerations
- A price-based buyer attraction strategy
You always make the final call on price. We give you the data and our honest recommendation.
Illustrative industry pricing model. Your market plan uses current data for your neighborhood.
Skilled Negotiators in Your Corner
Getting the offer is only half the job. We negotiate to protect your price, your terms and your timeline all the way to closing.
- Every buyer pre-qualified before we present an offer
- Side-by-side comparison of each offer's true net to you
- Multiple-offer and back-up offer strategies
- Strategic counters on price, credits, contingencies and close date
- Inspection and appraisal negotiations that keep escrow together
- Weekly updates with buyer and agent feedback
"Lay back and relax. You're dealing with PROs! ... Even after negotiating the price down, Parvaneh & Andrew went above and beyond to get me multiple estimates to help me save more money. The transaction was smooth like butter."Seller, San Fernando Valley
Our Commitments to You
Open-term agreement
No long-term lock-in. If our service isn't meeting your expectations, let us know and we'll part as friends.
Savvy Seller Program
Market your home to your own friends, family and coworkers while it's listed with us. If you bring the buyer, you save.
Performance-based pay
Compensation is negotiable, and we only get paid when we deliver a result you're happy with.
Backed by Equity Union Real Estate
Abode Realty Group is part of Equity Union Real Estate, recognized by RealTrends and HousingWire as the #1 fastest-growing brokerage in America.
Brokerage figures are Equity Union Real Estate company-wide totals. Equity Union Real Estate, Brokerage DRE# 01811831. Andrew Zeiser, DRE# 02168189. Parvaneh Eskandanian, DRE# 02134241.
Selling With Abode Realty Group: FAQs
What happens on the 15-minute intro call?
We learn why you're selling, your timeline and your goals, answer your first questions, and schedule an in-home strategy visit if it makes sense. There's no cost or obligation.
How does Equity Boost work?
Equity Boost, powered by HouseAmp, lets qualified homeowners borrow against their equity for repairs, staging, sale-related expenses and moving costs. You repay when your home sells, or within 24 months, so there's nothing out of pocket before closing. It can also fund repairs needed during escrow.
Do I have to sign a long-term listing agreement?
No. Our open-term agreement means you're never locked in. We earn your business every day.
Which areas do you serve?
We list homes across Los Angeles and the San Fernando Valley, including Valley Glen, Sherman Oaks, Studio City, Toluca Lake, Encino, Woodland Hills, Valley Village and Granada Hills.
LET'S CREATE A PLAN!
NO OBLIGATION: schedule YOUR 15 MIN strategy CALL
"The next move is waiting for you—it's only a matter of time before you call it yours. Let's tailor a plan for you today!"
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